ASM Global’s entire portfolio of UK operated venues will undergo certification via A Greener Arena, as part of a long-term strategy and pledge towards greener operations and driving forward a more sustainable future for the live events industry. 

The rigorous, independent certification process provides external verification that carbon reduction and transition strategies are at the heart of all venue operations, from catering to materials used and circularity. 

Starting with the OVO Arena Wembley, which is currently underway with the certification process, having already completed its Investment Grade Energy Audit, a further four ASM Global operated venues in the UK are set to follow suit this year, and the remaining venue portfolio in 2023. 

The OVO Arena Wembley, synonymous with some of the world’s biggest artists and shows for over 60 years, and expected to welcome around 1 million visitors in 2022, has kickstarted the process via a baseline CO2 analysis and impact assessment, which will help to develop and guide the arena’s strategy towards achieving its sustainability goals. 

The arena supports OVO Energy’s commitment to becoming a net-zero business by 2030, and drive progress towards zero carbon living.

AGF, the team behind A Greener Arena, give recommendations for immediate and mid-term improvements, strategic emission reductions and holistic improvement of the venue’s sustainability for people as well as the environment. 

Following a detailed self-assessment bringing together all departments and stakeholders, site audits are completed by AGF assessors. 

The subsequent report gives the certification level across 10 key areas, setting the baseline KPIs and roadmap for actions, not least to keep climate change within 1.5oC in line with the IPCC recommendations.

Working closely with the AGF team behind A Greener Arena, this certification process aims to further educate and equip the teams operating in ASM Global venues, and update operations to reduce the carbon footprint of all UK venues. 

It will also enable ASM Global to preserve and uphold the valuable cultural heritage of existing and long-standing venues which have many times paid back the embodied carbon in their build emissions, all while implementing the latest in sustainability strategies. 

Up to 75% of a buildings carbon emissions are the embodied carbon in the building itself and so keeping existing venues before any new builds are top priority for ASM Globals carbon reduction strategies. 

The aim is for these buildings to be continually future-proofed as the live industry looks ahead to a greener future recognising the importance of adaptation as well as mitigation. 

In addition to preserving the UKs rich heritage of music and entertainment venues, ASM Global invests in new buildings where essential, and in doing so implements cutting-edge technology so that sustainability is at the core of its build and operations. 

P&J Live in Aberdeen is one example of a new venue that was built with sustainability in mind. 

Rated BREEAM excellent, it’s powered by energy from waste facilities on site (which generate waste from the venue and on-site hotels into power), connected by a network of footpaths connecting it to surrounding areas and has been designed to be a living environment – attracting wildlife to the area.

Chris Bray, EVP of Europe at ASM Global said:

Developing and implementing greener strategies is of utmost importance to us all at ASM Global, as the live industry works towards a future which is much more environmentally conscious. It’s a pleasure to be working closely with A Greener Arena, a company which is leading the way in facilitating these updates through official certification. ASM Global Acts, our corporate social responsibility platform, pledges long-term commitment towards a healthier environment and planet, so this process, which all our UK venues will undergo, is a very exciting step for us.