ASM Global is dramatically increasing its footprint in the Asia Pacific region with the announcement of new regional headquarters in Singapore and plans to grow its overall operations in the region.
ASM Global APAC chairman and chief executive Harvey Lister cited ASM’s under-construction Kai Tak Sports Park, which is considered the most important sports infrastructure in Hong Kong; the recently unveiled Shenzhen World Exhibition and Convention Center, the greenest and smartest venue in the world; and six future arenas confirmed to be managed by ASM Global in the region as examples of the area’s vast potential.
ASM Global CEO and president Ron Bension said:
We believe that this part of the world is ready for a phase of robust growth, and we’re investing in personnel and plans to ensure we’re at the forefront of a significant growth curve.
ASM Global Singapore will have a joint leadership team comprising two long-term industry specialists: executive vice president operations Paul Sergeant, OBE, a veteran 30-year venue management industry leader who has been with ASM Global for three years, most recently as senior vice president; and the appointment of Ed Sanderson as executive vice president of venue development, which ensures understanding of the Asia business environment, with 20 years of commercial and operational experience in venues and facilities across Asia, most recently with Populous.
The two are expected to take up their roles in Singapore by the end of the year. Lister said:
This is an exciting development and reinforcement of the importance of this region to our organisation and the expansion of our regionally based business activities. Having our ASM Global APAC industry professionals like Paul and Ed on the ground will bring a wealth of local knowledge and experience to our operations.
Lister said he was excited and confident about the expansion of the company into Asia and looked forward to working closely with the team on the ground on future development opportunities.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface