ASM Global and DoorDash, the local commerce platform, have announced a long-term partnership to deploy industry-leading mobile technology dining solutions to venues across the US.
The aim is to expand on a shared vision to deliver the most seamless and convenient service for live-event attendees.
DoorDash will become ASM Global’s “On-Demand Delivery Platform” partner, launching at ASM Global’s top North American arenas, stadiums, theatres and convention centres in the coming months. The partnership will elevate the fan experience by allowing fans to skip traditional lines by leveraging DoorDash services to order within the arena for pickup.
The benefit will be offered at ASM Global U.S. venues, which offer a wide array of content including concerts, sports, conventions and family entertainment.
ASM Global EVP of SAVOR, ASM Global’s culinary division, Shaun Beard said:
Our multiyear focus on redefining the guest experiences of the future has connected us with the industry’s most advanced technology and service providers. This new collaboration with DoorDash allows us to provide our in-venue event attendees with powerful, friction-free hospitality ordering solutions as well as creates greater efficiencies and new revenue opportunities for our ASM Global business partners in all the markets that we serve.
ASM Global SAVOR venues will integrate DoorDash’s dynamic platform into their hospitality offerings, providing a uniform mobile food and beverage ordering experience for guests. For the first time across a venue portfolio, fans will be able to leverage the same convenience and opportunity they currently unlock outside the arena to pick up their most loved cravings while at their seats at their favourite concert, sporting event or business convention.
While on-site, fans/guests will be able to scan a QR code, download or open their DoorDash app to access the venue’s concession menus and premium experience options. This partnership is yet another example of ASM Global’s commitment and industry-leading efforts toward redefining and continuously enhancing the fan experience.
Kofi Amoo-Gottfried, chief marketing officer at DoorDash, said:
We’re thrilled to partner with ASM Global to bring convenience on demand to fans so they can skip the lines and spend more time enjoying live viewing. At DoorDash we’re always looking for new ways to meet consumers’ ever-evolving needs, and we look forward to leveraging our platform to bring them a reliable experience at some of the most notable venues nationwide.
ASM Global and DoorDash will officially launch their on-demand mobile technology network and on-site activations at the Toyota Arena in Ontario, California, on June 11.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface