ASM Global has been appointed as the managing operator for two venues within a grand mixed-use destination in Saudi Arabia and the Middle East.
SARH Real Estate Investment (SARH) picked ASM Global to provide design expertise and venue management of the iconic 20,000-seat Jeddah Arena and the spectacular International Convention Centre Jeddah (ICC Jeddah) set to open in December 2025.
Situated in the heart of Jeddah, adjacent to the King Abdulaziz International Airport (KAIA), this prestigious Airport City project will become one of the very few airport city destinations in the world.
Chairman and chief executive of ASM Global, Harvey Lister, congratulated SARH Real Estate Investments for their innovative master plan design to attract national and international tourism to the city and transform Jeddah into the first-ever transit gate in Saudi Arabia. He said:
ASM Global is looking forward to being an integral part of the team to deliver this visionary project in Jeddah. We pride ourselves on joining forces with partners with whom we know we can make a difference to creating and delivering amazing experiences.
SARH Real Estate & Development founder Sultan Al-Harbi said with the strategic location of Jeddah, ultra-modern facilities, and the reputation of ASM Global, the Airport City will be a dynamic addition to the regional corporate and tourism industry that will significantly contribute to the Saudi Vision 2030. He said:
Upon analysing the significant importance of both the iconic Arena and Convention Centre, it was only fitting to appoint the global giants in the venue and entertainment industry, ASM Global, to collaborate on this landmark project for Jeddah and Saudi Arabia.
SARH Real Estate and Development recently announced their grand megacity district, promising to be the ultimate ‘live-work-play’ lifestyle destination linked by train to KAIA and the city of Jeddah. Within this urban precinct of the future, the ICC Jeddah & Jeddah Arena are supported by three to five-star hotels, a shopping mall, world-class parklands, anchored by a dedicated business centre and residential sector, as well as many other recreational amenities.
In recent years, ASM Global has expanded its wealth of international expertise by establishing iconic Middle East venues including the 17,000-seat Coca-Cola Arena in Dubai, the new Bahrain International Exhibition & Convention Centre - the largest venue of its kind in the Middle East - opening in 2022, as well as the successful pre-opening of venues in Oman and Qatar.
The construction of the Jeddah Airport City megacity district project is expected to commence by the end of 2021 and open for business in December 2025.
Image: Jeddah Arena
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
PSAM Presents... PitchTecConcept from Hemming Group Video on Vimeo.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface