Royal Philips (NYSE: PHG AEX: PHIA), announced this week that it will be responsible for lighting 9 of the 12 stadiums that will be used as host venues for this summer’s FIFA World Cup soccer tournament in Brazil.Philips’ will add spectacle and excitement through its advanced lighting solutions, with the façades of five stadiums to be lit by their solutions, highlighting the architecture of these great landmarks, while they will provide the pitch lighting at five out of 12 stadiums to ensure that TV watchers can see every moment, emotion and detail of the beautiful game.
The company's pitch lighting will be provided at Fonte Nova (Salvador), Castelão (Fortaleza), Arena Pantanal (Cuiaba), Arena da Baixada (Curitiba) and Arena das Dunas (Natal), with their façade lighting at Maracanã (Rio de Janeiro) - South America’s largest stadium - Arena Pantanal (Cuiaba), Beira Rio (Porto-Alegre), Fonte Nova (Salvador) and Arena da Baixada (Curitiba).
Philips ArenaVision pitch lighting will enable HDTV, 3D and super slow motion replays, making sure viewers do not miss one moment. At various venues, Philips will also light areas around the stadiums, such as the stadium façade, conference areas, shops, hospitality suites, changing rooms and the players’ tunnel.
Commercial Director of Philips Lighting Brazil, Flávio Guimarães, said:
Philips has been lighting major sporting events for more than 60 years, making us a global expert in this field. In Brazil, we will use the latest innovations in lighting to make the event for fans in every seat around the pitch and for billions of viewers at home even more enjoyable.
