Premier League Brentford FC have announced a new 10-year stadium naming rights partnership with Grey Technology Limited (Gtech).
The stadium will now be renamed as the Gtech Community Stadium.
Gtech will immediately takeover the naming rights for the stadium, which had until now been known as Brentford Community Stadium. The deal represents the largest sponsorship deal in Brentford’s history and will help to drive further investment into the Club’s ambitious plans on and off the field.
Jon Varney, chief executive, Brentford FC said:
Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community-minded partner who want to join us on our journey over the next decade.
Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.
This investment will support our long-term plans to thrive in the Premier League. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.
Gtech design, manufacture, sell, and distribute small household cleaning and garden products such as cordless vacuum cleaners, floor sweepers and grass trimmers within the UK and to the rest of the world.
Nick Grey, CEO and Founder of Gtech, said:
To be associated with Brentford FC is a fantastic opportunity for us. It is a stunning facility here. The club management have achieved incredible things since Matthew bought the club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.
The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the club and the fans this season and for many years to come.
As well as the high-profile branding and signage rights which will be visible inside and outside the stadium, Gtech will also become a partner of the Brentford FC Community Sports Trust. This will enable the Trust to broaden the work they do to engage with young people across west London.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface