Ticketmaster will continue as the ticketing services partner of all Brisbane Lions AFL and AFLW home games following the outcome of a competitive tender process, the club said.

The renewed partnership will ensure patrons continue to receive world’s best practice in ticketing technology when accessing tickets for Lions home games at both the Gabba Stadium and the new Brighton Homes Arena.

Under the new 5-year agreement, Ticketmaster and the Lions will seek to continue to attract new fans to Lions events along with a commitment to ensuring ticket prices remain extremely competitive and when paired with a superior Lions home game experience, excellent value for money.

Ticketmaster is the world’s largest ticketing company and will bring new technology to the Gabba including the Virtual Venue which allows members and fans to see the view from their seat before buying not to mention already positioning the stadium as the first in Australia with all-mobile ticketing reducing ticket scalping, ticket fraud and improving environmental impacts.

Fast partnership

Meanwhile, Brisbane Lions fans will be able to purchase the latest team merchandise with just one-click on shop.lions.com.au, thanks to a new partnership with Fast.

It is the first time an Australian professional sporting team has joined forces with Fast, which was founded by Brisbanite Domm Holland.

Fast provides a streamlined, one-click checkout service that allows fans to buy without the hassle of navigating through a complicated purchase process or repeatedly entering the same information. 

Fans wishing to make a purchase will share their payment, shipping, and contact information only once and never have to sign in or remember a password again.

Fast QR codes on digital screens and concourses throughout the Gabba Stadium will enable fans to make instant purchases simply by scanning the codes with their mobile devices, either in-person or from their TV screens.

The Lions join the NBA’s Cleveland Cavaliers, NHL’s Tampa Bay Lightning and Premier League giants Tottenham Hotspur as partners of Fast.

Image: Brisbane Lions