CAA ICON has been picked to oversee the development, design, and construction of the home venue for TGL, a new tech-infused golf league in partnership with the PGA TOUR. 

The purpose-built venue is being constructed in Palm Beach, Florida and is being developed by TMRW Sports Group to host the inaugural season of TGL, which will fuse technology and live action in a primetime, team golf competition in 2024.

Leading owner’s representative firm in the sports and entertainment industry, CAA ICON, and TMRW Sports began discussing this plan nearly two years ago and the two companies have been engaged in development and planning of the new venue since the fall of 2021. 

As the owner’s representative, CAA ICON has been leading the management and hiring of subcontractors from design through construction. 

Marc Farha, co-chief executive officer of CAA ICON, said:

From the moment we learned about TMRW Sports Group’s vision for TGL, we knew we wanted to be part of this project and the delivery team that is creating an innovative, new way to experience sports. 

While this type of venue is a simple concept – as most of its components have been executed before – it’s an exciting opportunity to develop something new that weaves it all together at a scale and in a manner that aligns with our passion for quality and innovation. 

Tom Veit, SVP venue and events, TMRW Sports said:

CAA ICON is the gold-standard in overseeing the development of state-of-the-art venues. They have been a terrific partner for us both throughout the past couple of years of designing the venue and as we begin this next chapter of construction in Palm Beach.  It is invaluable to be able to lean on CAA ICON’s depth of experience and expertise in building many of the world’s great, modern sporting venues.

TMRW Sports is constructing the venue on a 10-acre parcel of currently unused land on the Palm Beach State College’s Palm Beach Gardens campus. This public-private partnership includes support for educational and recreational initiatives that will benefit students and enhance the college’s business, marketing, sports management, and technology curricula. 

In August, Tiger Woods, Rory McIlroy, and McCarley announced the formation of TMRW Sports and TGL, a new tech-infused team golf league in partnership with the PGA TOUR. TGL will showcase team competitions fusing advanced tech and live action from a custom-built venue in primetime on Monday nights. Woods, McIlroy, Jon Rahm, and Justin Thomas are the first four golfers committed to compete and more player announcements are slated for January. The league’s inaugural season will kick off in 2024. 

TGL, the golf league of TMRW Sports, will feature:

Teams: Six teams of three PGA TOUR players in head-to-head, 18-hole match play;

Tech-Infused Venue: A first-of-its-kind experience for golf enabled by a data-rich, virtual course combined with a tech-infused, short-game complex;

Tech-Enabled Fan Experience: High-energy, greenside fan experience with every shot live within a 2-hour, primetime televised match;

Season: 15 regular season Monday night matches followed by semi-finals and finals series of matches.