The home of the NFL’s Cincinnati Bengals will be known as Paycor Stadium after a naming rights deal was struck.
The Bengals and Cincinnati-based Paycor are expanding their partnership to include stadium naming rights to the current Paul Brown Stadium.
Paycor, a leading human capital management (HCM) company, is a cornerstone partner of the Bengals, and has served as the team's official and exclusive HR software provider since 2018.
Paycor has been headquartered in Cincinnati for over 30 years and recently celebrated one year as a public company following a July 2021 IPO.
The naming rights agreement, in which Paycor was represented by Excel Sports Management's Brand Marketing division, leverages America's most popular sport to promote Paycor's HCM services to a broader audience as the company continues to grow.
Raul Villar Jr., Chief Executive Officer of Paycor, said:
Through a strategic partnership with our hometown team, the Cincinnati Bengals, we are beyond thrilled to introduce Paycor Stadium to the world. As Paycor continues to grow and reach customers throughout the U.S., our mission of empowering leaders to build winning teams perfectly aligns with the defending AFC Champions. As longtime fans, this is a big point of employee pride and we are honoured to support our local team and build on the legacy of Paul Brown.
The Bengals are proud of the commitment that this strategic partnership demonstrates to continue competing for championships in Cincinnati, the club said. While their home stadium will take on a new name, the legacy of Paul Brown, one of football's most influential coaches and founder of the Bengals, will live on forever.
Bengals president Mike Brown said:
This is a move that I think my father would have agreed to. He was always for what is best for the football team. This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.
Bengals executive vice president Katie Blackburn said:
It was important to find a naming rights partner that strongly aligns with the Bengals brand. Paycor is a local company on the rise that shares our commitment to building winning teams. We are proud to support Paycor's growth and strengthen the Cincinnati business community with this partnership.
Paycor Stadium branding will begin to be integrated throughout the stadium in the coming months, with the company and the Bengals hosting a ceremony before the season to unveil new branding and celebrate the partnership.
Editorial credit: Harold Stiver / Shutterstock.com
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