Wells Fargo Center has announced the next phase of its $300 million, multi-year Transformation project: a completely reimagined Club Level offering world-class amenities and custom experiences.
The venue serves as the home of the NHL’s Philadelphia Flyers, the NBA’s Philadelphia 76ers, and the Philadelphia Wings of the National Lacrosse League.
The announcement comes on the heels of the replacement of the Club Level’s guest seating that took place over the summer.
The upcoming work will include the construction of a brand-new, open-concept floor plan, a Premium Seating Entrance and welcome area, and new speciality seating options.
After transforming the mezzanine, main concourse, New City Terrace, and Suite Level, the Club Level overhaul is the final interior, fan-facing phase of the arena’s multi-year Transformation project.
Construction on the Club Level will begin following the completion of the Flyers and 76ers seasons and will debut in Fall 2022.
Future phases of the Transformation project will include an overhaul to the arena’s Event Level, including new team locker rooms and performer amenities, and upgrades to the building’s exterior.
President of business operations, Valerie Camillo, said:
This is just the latest step in our $300 million commitment to maintaining Wells Fargo Center’s status as a world-class venue and Philadelphia’s premier entertainment venue for decades to come.
The reimagined Club Level will instantly become Philly’s premier entertainment experience, and from the moment our Club Level guests arrive at Wells Fargo Center, they’ll be treated to top-of-the-line experience and first-class amenities you won’t find anywhere else.
With Wells Fargo Center now hosting full capacity events and many companies returning to entertaining for business purposes post pandemic, the completely redesigned Club Level comes at a pivotal time.
Chief business officer, Mike Shane, said:
We spared no expense and pored over every detail to ensure the new Club Level is not only an ideal place for businesses to host their top clients, but also a great option for gathering friends, families and groups.
New, Open-Concept Layout and Premium Seating Entrance
The all-new Club Level’s extensive redesign will transform the current multi-box structure of the Club Level and open up more than 13,000ft2 to create a premium, open-concept layout. The dynamic, modern space will feature a bevy of high-end amenities, several upscale dining options, and three unique seating options with oversized leather seats.
?The premium seating experience will begin with a completely reimagined Premium Seating Entrance on the west side of the arena facing Broad Street.
Upon entry, guests will be greeted with a new VIP lounge, including a custom bar with communal seating and fireplaces providing an opportunity to mingle, relax, and/or wait for guests to arrive.
Additionally, the dedicated premium parking lot will be relocated directly adjacent to the entrance and will feature direct access to and from Broad Street, easing entry and departure pathways to and from the arena on event nights.
? Curated Food and Drink & Celebrity Chef Program
As Philadelphia’s outstanding culinary scene continues to gain national and global recognition, Wells Fargo Center is also focused on bringing the best local food and beverages, curated by local chefs, mixologists, and more, to the arena.
The brand-new Club Level will feature a local?Celebrity Chef Program?to celebrate Philadelphia’s passion for excellent cuisine and the special relationship that exists between sports, entertainment, and great food. Specialty menus from these chefs will be featured at two cornerstone food stands on the level.
State-of-the-art touchscreen ordering kiosks will also be available for guests, with the option to have orders to be delivered directly to guest’s seats.
The Club Level is currently the only area of the venue that is utilizing in-seat delivery via mobile app ordering and will continue to do so after the renovation.
?The new Club Level will also feature several exclusive upscale bars including a wine bar and whiskey and craft beer bar. Beyond the reimagined food and beverage program, Club Level guests will also enjoy premium exclusives only available on the new Club Level. A secure coat check will be installed in the VIP Lobby in addition to multiple merchandise kiosks that will offer high-end, luxury apparel only available on the Club Level.
New Seating Options
Two new seating offerings will place additional finishing touches on the Club Level’s grand transformation.
Located front and centre on both sides of the arena, the?Club Premier?section of the level will take Club Seat Holders closer to the action than ever before with four rows that extend from the original seating layout towards the arena floor.
Seats included in these sections will enjoy enhanced in-seat service, providing members an expansive menu from Celebrity Chef locations, fan favourite bites, and meal selections from the most popular stands around the arena.
The second new seating option is a first-of-its-kind in the Philadelphia market: the?Club Loge?offering combines the intimacy of club seats, along with the amenities of a suite for a uniquely semi-private viewing experience.
Every Club ticket holder gains exclusive access to benefits unique to the level. In addition to priority access to Wells Fargo Center concerts and Playoff tickets, every in-game ticket will come pre-loaded with up to $30 per game to be used throughout the arena, including merchandise. Other benefits include special experiences like golf outings, an optional on-site wine or liquor locker, and guaranteed playoff ticket access.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface