Everton FC is set to introduce a ‘revolutionary re-set of traditional football hospitality’ at its new Everton Stadium on Bramley-Moore Dock in Liverpool.
The club said it will the iconic new ‘ALL’ concept bringing together the bars, restaurants and experiences that will be available at the club’s new home.
An incredibly wide choice of social spaces will be available at ‘ALL’ for fans to choose from, providing the opportunity to tailor a very personalised matchday, with a focus on what will make Everton Stadium so special - people and connection.
Located on Liverpool’s historic waterfront, the matchday experiences for ‘ALL’ to enjoy at the 52,888-seat Everton Stadium will include a variety of bars and restaurants, through to more personal, fine dining experiences.
Guided by a clear understanding that social gatherings and group rituals are a vital part of every fan’s matchday – ‘ALL’ provides bars, restaurants and experiences that will act as a hub to create more treasured memories.
As the Everton Stadium project enters the second year of its build phase, further details introducing the first range of ‘ALL’ experiences will be coming soon.
A thorough process of fan engagement and consultation, including surveys and focus groups, will continue as the stadium project progresses. These will provide additional insight in shaping the new experiences, as the visuals that will be shared in the weeks and months ahead take physical shape.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface