The bars at Premiership rugby club Exeter Chief’s Sandy Park stadium have been renamed as part of the club’s rebranding.
They have now been named after castles in Devon as the club looks to distance itself from the use of Native American imagery, for which it had been criticised.
The former Wigwam Bar is now called the Woodbury Castle Bar, and the Pow Wow Bar is the Powderham Castle Bar.
Other bar changes include the Tomahawk Bar becoming the Dartmouth Castle, and the Buffalo and Bison changing to the Castle Drogo and the Haldon Belvedere.
The Cheyenne Bar is now the Compton Castle and the Campfire Grill is now the Totnes Castle. The club said in a statement:
With our roots deeply entrenched here in Devon, we are using our new Exeter Chiefs rebrand as the perfect opportunity to rename our bars and catering outlets here at Sandy Park after some of the magnificent castles within the region.
Castles represent the history, grandeur, and pride we feel about Devon, and we wanted to transmit this on our award-winning match-days.
Our new branding already draws on the region’s long and illustrious history, with Celtic and Iron Age England represented through theme of the Dumnonii Tribe. And the castles chosen span a huge period, from the hill fort, Woodbury Castle constructed in 300BC, to Castle Drogo, the last-ever castle built in the UK just over a 100 years ago.
Others such as Compton Castle can be found in the rolling hills of Dartmoor, Powderham Castle in the expansive Exe Estuary, as well as Dartmouth Castle in the vibrant portside town of the same name.
They are all much-loved landmarks, many cared for by the National Trust or English Heritage, and situated in stunning locations showing off the very best Devon has to offer.
And more importantly, fans will of course be able to take part in the usual match-day ritual of grabbing a pint and a pasty from any of these aptly-named spots.
The first game for the newly branded Chiefs will see them take on champions Leicester Tigers in the opening match of the Premiership season, on 10 September.
Editorial credit: AmbrosiniV / Shutterstock.com
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface