Harlequins has become first rugby club in England to launch with Ticketmaster’s fully integrated purchase experience, 3D Virtual Venue.

The system gives supporters a unique life-like view of their seats when purchasing a ticket to attend matches at The Stoop.

In a first for the Gallagher Premiership, Harlequins supporters will benefit from this cutting-edge ticketing technology that allows them to digitally preview 360 views and sightlines, compare sections and show real-time availability of tickets. 

With incredible 3D life-like quality and pin-point accuracy, fans will have the optimum opportunity to choose the seat that is right for them on their mobile or desktop.

Laurie Dalrymple, chief executive, Harlequins said: 

We are constantly looking for ways to improve the experience of our supporters and Ticketmaster’s 3D Virtual Venue Technology is a brilliant initiative that we know our supporters will love. 

We have seen every single home Gallagher Premiership match sold out at The Stoop this season and have just suspended season ticket membership due to unprecedented demand – it is now important that we make coming to The Stadium and selecting the rights seats as easy as possible. This technology does just that.

Chris Gratton, chief operating officer, Ticketmaster Sport added: 

Being able to bring an iconic stadium like The Stoop in 3D for fans to get a first-hand view of the seating options is fantastic. We’re delighted to be launching the first of our 3D Rugby venues with Harlequins with many more to come as 3D sales from seat map become our standard option in line with club and fan expectations.

@PanStadiaArena