Lancashire Cricket has agreed a three-year partnership with Seat Unique to become an official partner and an official hospitality agent of Lancashire Cricket and Emirates Old Trafford.
Seat Unique is a trusted online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music and cultural events.
Following their launch in 2019, Seat Unique has built up a portfolio of partnerships with some of the biggest sports venues in the world such as Welsh Rugby Union, Durham County Cricket Club and York Racecourse.
Throughout the partnership with Lancashire Cricket, Seat Unique will power Lancashire Cricket and Emirates Old Trafford’s hospitality and premium match ticket sales, through their safe and secure online sales platform.
This includes hospitality and premium match tickets for all England internationals, Lancashire Lightning Vitality Blast home matches and Manchester Originals home fixtures in The Hundred which are all set to be played at Emirates Old Trafford.
Seat Unique will also become the Club’s Royal London Cup front of shirt sponsor for the Club’s 50-over competition playing kit, starting from this summer.
Daniel Gidney, chief executive at Lancashire Cricket said:
We are thrilled to be able to welcome Seat Unique to our growing family of partners as an Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.
It’s an incredibly exciting time for us at Emirates Old Trafford with the prospect of seven days of international cricket at the venue this summer, along with a packed domestic schedule, and an Ashes Test to come in 2023.
As part of our agreement with Seat Unique, there will be plenty of fantastic hospitality packages and premium match tickets available on their platforms so that our supporters and visitors can enjoy the best possible experiences at Emirates Old Trafford.
I would also like to thank Seat Unique for their support of our Royal London Cup campaign. I know that this competition means a lot to everybody connected with the Club, due to our rich history in One-Day cricket and hopefully we can continue that with Seat Unique proudly on the front of our playing kit.
Robin Sherry, CEO and founder of Seat Unique, said:
We are privileged to be an Official Partner and Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.
Seat Unique and Emirates Old Trafford share the same ambition; to ensure every supporter and visitor has the opportunity to enjoy incredible in-stadium experiences at the iconic venue.
With 24/7 access to a range of premium match tickets and hospitality packages, fans can now easily book luxury experiences anytime and anywhere, through our trusted online platform.
This service will enable more cricket fans to watch their favourite fixtures from the best seats in the house, while enjoying the world-class hospitality on offer.
We look forward to working with the Club and are excited to see fans using our technology to purchase unforgettable VIP experiences.
Supporters can now purchase premium tickets and hospitality packages for England Cricket matches at Emirates Old Trafford this summer, including England v India ODI, England v South Africa ODI and England v South Africa Test Match.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface