Scottish Premiership football club Rangers FC have agreed a new commercial partnership with Levy UK to provide best-in-class matchday food and beverage experiences at Ibrox Stadium.
The partnership will be based on an innovative joint profit share arrangement, with the majority of profits being retained by Rangers.
Industry leaders Levy supply catering to several top UK stadia and venues, such as the OVO Hydro, Stamford Bridge, Tottenham Hotspur Stadium and Villa Park.
Ibrox is Levy’s first sporting venue in Scotland, and they will work closely with Compass Scotland to deliver the same high-level quality and catering expertise provided at Levy’s venues across the globe.
Levy and Compass Scotland already work together successfully and together, they acted as the primary catering partner at the COP26 conference in Glasgow last year.
Levy will serve Rangers fan favourites, embracing the history and global heritage of the club, while aiming to both modernise and enhance the food offering with a focus on sustainable, local Scottish produce, in line with the company’s journey to net zero by 2027.
In addition to the culinary expertise, Levy will introduce upgraded, innovative technology including digital screens and other frictionless technologies to maximise the fan experience, engagement, and evolve the matchday experience across all levels.
In close partnership with Rangers, Levy will also be managing non-match day meetings, conferences and events, including private celebrations and Christmas parties. Together, Rangers and Levy will be relaunching the club restaurant in the fantastic new Blue Sky Lounge later this year.
Commenting on the new partnership, James Bisgrove, commercial and marketing director at Rangers said:
The Rangers board is excited by the potential of this new partnership with Levy and the innovation they will undoubtedly bring to the catering offering both on matchdays and non-match days at Ibrox Stadium.
The commercial opportunity for the club is vast given the innovative profit share model we have agreed, with the majority of profits being retained by the club
Jon Davies, managing director, Levy UK, said:
We’re thrilled to partner with Rangers FC and to provide catering services at one of the largest sporting stadiums in Scotland.
Compass Scotland already has strong roots in Glasgow, and we’re confident we’ll wow supporters and other guests at Ibrox as we deliver our award-winning expertise from across Scotland and the rest of the UK.
With a focus on improving the guest experience, enhancing local, sustainable and plant-forward options, and creating local employment opportunities, we’re excited about this partnership and can’t wait to get started.
The new partnership will also facilitate further local employment and apprenticeship opportunities as part of Levy and Compass Scotland’s commitment to reinvesting in their people.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
PSAM Presents... PitchTecConcept from Hemming Group Video on Vimeo.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface