The Miami Dolphins have teamed up with Dell to help expand the use of video for fan engagement, safety and security for all events at Hard Rock Stadium.
The Miami Dolphins are looking to enhance the fan experience through social media and build on their leadership as the No 1. NFL team for branded content video views.
With the deployment of Dell Technologies infrastructure solutions, the organisation has significantly accelerated its ability to share content on social media, while also extending the lifespan of its data storage systems from three to five years and reducing both the number and footprint of systems at its stadium and training camp.
The NFL team also wanted to improve safety and security at Hard Rock Stadium by modernising its infrastructure to keep pace with day-to-day requests and handle data distribution internally, including security, video access and use of systems and analytics to organise events.
With a new technology foundation in place, the organisation achieved this goal and strengthened its safety and security by better visualising traffic flow and management as well as improving its understanding of pedestrian modelling.
Kim Rometo, vice president and chief information officer, the Miami Dolphins and Hard Rock Stadium, said:
We're posting video content of all entertainment content captured at Hard Rock Stadium much faster while helping build excitement and engagement with our fans.
Dell Technologies' solutions provide the foundational environment to give our fans a richer experience by making sure all our IT resources are working most efficiently to give them the information they need when and wherever they need it. With this level of engagement, fans can share game highlights and clips, crowd celebrations, tailgate fun and more – all made easy through their connected journey with us.
Improved IT environment
Working with Integrated Media Technologies (IMT), the technology solutions and services provider and Dell Technologies Platinum Partner, to deploy and assess IT systems and workflows, the Miami Dolphins standardized on Dell solutions for all applications, media asset management, safety and security, disaster recovery, data backup and virtualization.
A first of its kind within the NFL, the use of Dell's hyperconverged systems offered a singular view of its IT infrastructure, simplifying the overall environment's management.
John Byrne, president of North America sales, Dell Technologies, said:
With Dell Technologies infrastructure, the Miami Dolphins are bringing the fan experience to a new level while transforming IT operations.
Moreover, this is only the beginning. Fueled by world-class technology, the legendary Dolphins organization and Hard Rock Stadium will continue to innovate how they bring the ultimate NFL experience to fans – safely and securely, no matter where they're interacting with their favorite team.
As the organisation planned to host Super Bowl LIV in 2020, it realised its prior IT infrastructure was becoming more complex to manage while running out of speed, flexibility and storage capacity.
Located in hurricane-prone Florida, the organisation also needed a more robust disaster recovery strategy. With Dell Technologies infrastructure, including Dell EMC PowerScale storage systems, Dell EMC DataIQ software, Dell EMC VxRail hyperconverged infrastructure and Dell EMC PowerProtect DD systems for data backup and recovery, the Miami Dolphins delivered a powerful game-day and social media experience, top stadium security and improved the speed to process retail purchases, which shortened lines and assisted with crowd control.
With Dell EMC PowerScale as additional storage for the VxRail systems, the Miami Dolphins have an integrated, high-performance system for video editing and cost-efficient storage for video assets, collaboration and archiving. This approach has helped the Miami Dolphins transform IT operations to increase overall efficiency.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
PSAM Presents... PitchTecConcept from Hemming Group Video on Vimeo.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface