Populous, the world-leading sport and entertainment architecture and design practice, has opened a new office in Milan, strengthening its commitment to growth in Italy.
Populous has a long-established presence within the Italian sports infrastructure market, stretching back more than 15 years and including the delivery of the Oval Lingotto in Turin, built to host skating events for the 2006 Winter Olympics.
In Europe, the practice is known for iconic sports and entertainment projects such as the Tottenham Hotspur Stadium and O2 Arena in London, Groupama Stadium in Lyon, and the Estadio da Luz stadium in Lisbon.
Populous has undertaken masterplanning, architectural design and overlay design as part of the successful candidature bid for the Paris 2024 Olympics, was recently appointed to complete the £100 million refurbishment of the sustainability-led design of the Stade de la Meinau in Strasbourg and is behind The Cathedral, a proposed scheme for a new 60,000-seat stadium for AC Milan and Inter Milan.
Declan Sharkey, a senior principal at Populous has been appointed General Manager of Populous Italiaand he will be joined by Principal Silvia Prandelli, who will lead the practice in Italy.
Christopher Lee, managing director of Populous (EMEA) said:
We are excited to be announcing the opening of our studio in Milan and to bring the full scope of our global knowledge and expertise to the Italian market. Building on our longstanding history within the Italian sports and entertainment sectors, this will enable us to better serve our clients in Italy, working hand-in-hand with them to both design and deliver the world’s best sports and entertainment projects.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface