Bradford City AFC and the University of Bradford have sealed a new, long-term partnership set to unlock community opportunities - and see the official launch of the University of Bradford Stadium.
It means the Bantams’ Valley Parade home will, from now be referred to exclusively as the University of Bradford Stadium until at least the end of the 2025/26 campaign, with a four-year investment signifying a commitment to improving social and economic mobility across the Bradford district.
The University of Bradford Stadium made its ‘first appearance’ when City took on Doncaster Rovers, in their opening game of the 2022/23 campaign, in front of a crowd of more than 18,000.
Professor Shirley Congdon, Vice-Chancellor of the University of Bradford, said:
Bradford City’s values and vision closely align with those of the University of Bradford.
Our focus is on making a difference and changing lives through equality of opportunity. We are committed to social inclusion and making a positive impact on society.
This partnership with Bradford City is a way to build pride in Bradford and benefit the local community, and the club will also be able to harness our strengths in research and innovation. We are excited to see what opportunities for social and economic inclusion in the local community this partnership brings.
City’s chief commercial officer, Davide Longo, said:
We are delighted to be announcing the launch of the University of Bradford Stadium, and the beginning of a partnership with the University of Bradford, which is hugely significant on many levels.
This agreement is one we feel has been a long time in the making, with another of the proud city’s key pillars, and a relationship which we hope will help unlock many doors for people across the district, while strengthening ties and creating further opportunities for both parties in the city.
With a firm vision to improving social and economic inclusion in Bradford, and changing lives through equal opportunities, the deal represents another huge step in the right direction for us as a club. It will hopefully add to the fantastic work being done by so many people across the city which, after being named 2025 City of Culture, is in a very exciting place.
There are many layers to this partnership which align with our core values, including the potential to work alongside the University to harness some of its finest young talent, and nurture individuals who will go on to do great things in the city, through a wide variety of different opportunities.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface