Manchester United fans will soon be enjoying faster Wi-Fi capacity at Old Trafford Stadium.
Extreme Networks has chosen Verizon Business as its deployment partner to roll out wireless connectivity solutions at the venue.
Scheduled to begin later this year, the deployment will provide Manchester United fans with fast, reliable Wi-Fi capabilities and increase the Club's ability to deliver high-performance, low-latency and secure digital services such as mobile ticketing and touchless transactions.
Extreme Venue Analytics will also provide Manchester United with actionable insights from the Wi-Fi network, providing information such as app performance and usage, foot traffic flow and effectiveness of concessions, among others.
These insights will enable Manchester United to create more customized experiences on match day.
Verizon and Extreme have collaborated on several high-profile US venue deployments for organizations like the NHL, NASCAR, and NFL, and large events like the Super Bowl.
Scott Lawrence, Group Vice President, Verizon Business, EMEA, said:
Working in partnership with Extreme over the past several years, we’ve created innovative, forward-thinking ways to streamline game day operations and reimagine fan experiences on some of the world’s biggest stages.
Connectivity unlocks creativity and innovation will become the backbone for new services across large stadiums, venues and enterprises. It is a true honor to play such a significant role in the revitalization of such an illustrious stadium like Old Trafford.
Norman Rice, chief operating officer, Extreme Networks, added:
When it comes to creating great experiences in large venues, success is often rooted in the harmonization of 5G and Wi-Fi performance – and that is why Verizon and Extreme have enjoyed such a long-standing and successful partnership.
Delivering seamless connectivity and performance underpinned by analytics and insights that help drive better business decisions is why the world’s most iconic brands like Manchester United continue to choose the combination of our solutions to make an immediate impact on the fan experience and venue operations.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface