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Naming rights

Wrexham sign naming sponsor for Racecourse Ground
25 May 2023
WREXHAM SIGN NAMING SPONSOR FOR RACECOURSE GROUND
Wrexham AFC have announced SToK Cold Brew Coffee as the official sponsor of the Racecourse Ground.
M&T Bank extends naming rights deal with Baltimore Ravens
24 April 2023
M&T BANK EXTENDS NAMING RIGHTS DEAL WITH BALTIMORE RAVENS
The NFL’s Baltimore Ravens will continue to play their home games at M&T Bank Stadium until 2037 after a naming rights deal extension was sealed.
Bolton Wanderers' home to become Toughsheet Community Stadium
20 February 2023
BOLTON WANDERERS' HOME TO BECOME TOUGHSHEET COMMUNITY STADIUM
EFL League One club Bolton Wanderers FC have agreed a new five-year stadium naming rights deal with Bolton-based recyclable building product manufacturer, Toughsheet.
Tech Port Center + Arena flies high with Boeing
26 January 2023
TECH PORT CENTER + ARENA FLIES HIGH WITH BOEING
Boeing has agreed a seven-year deal with ASM Global to give its name to the Tech Port Center + Arena in San Antonio, Texas.
Naming rights partner sought for Tallaght Stadium
14 September 2022
NAMING RIGHTS PARTNER SOUGHT FOR TALLAGHT STADIUM
South Dublin County Council is on the hunt for a commercial partner to take on the naming rights to Tallaght Stadium.
Dunfermline Athletic seal stadium naming rights deal
23 August 2022
DUNFERMLINE ATHLETIC SEAL STADIUM NAMING RIGHTS DEAL
Scottish League One’s Dunfermline Athletic Football Club have struck a major partnership agreement with KDM Group which will see the club’s home stadium renamed as KDM Group East End Park.
Cincinnati Bengals’ home renamed Paycor Stadium
10 August 2022
CINCINNATI BENGALS’ HOME RENAMED PAYCOR STADIUM
The home of the NFL’s Cincinnati Bengals will be known as Paycor Stadium after a naming rights deal was struck.
New name for Forest Green Rovers’ home
12 July 2022
NEW NAME FOR FOREST GREEN ROVERS’ HOME
Forest Green Rovers' home stadium, The New Lawn, has been renamed 'The Bolt New Lawn' as part of the club’s new partnership with the mobility app, Bolt.
Heinz Field renamed Acrisure Stadium
12 July 2022
HEINZ FIELD RENAMED ACRISURE STADIUM
The home of the NFL’s Pittsburgh Steelers has been renamed Acrisure Stadium under a 15-year deal with the Fintech company.
Barcelona’s home to be renamed Spotify Camp Nou
17 March 2022
BARCELONA’S HOME TO BE RENAMED SPOTIFY CAMP NOU
FC Barcelona and Spotify have struck a deal under which the Spanish La Liga club’s iconic stadium will be renamed Spotify Camp Nou.
Nashville SC’s new home will be GEODIS Park
11 March 2022
NASHVILLE SC’S NEW HOME WILL BE GEODIS PARK
Nashville Soccer Club’s new 30,000-seat stadium will officially be known as GEODIS Park after a naming rights deal was struck with the global supply chain operator.
Gloucestershire CCC’s home renamed Seat Unique Stadium
8 March 2022
GLOUCESTERSHIRE CCC’S HOME RENAMED SEAT UNIQUE STADIUM
Gloucestershire Cricket has partnered with hot tech start-up Seat Unique as the Club’s new Ground Naming Rights partner on a four-year deal.
Sport unites behind Ukraine after Russian invasion
2 March 2022
SPORT UNITES BEHIND UKRAINE AFTER RUSSIAN INVASION
The sporting world has come together in its universal condemnation of the Russian invasion of Ukraine.
Signal Iduna Park retains name as deal extended
1 March 2022
SIGNAL IDUNA PARK RETAINS NAME AS DEAL EXTENDED
German Bundesliga football club Borussia Dortmund has extended a partnership deal with insurance company Signal Iduna group until 2031.
Naming sponsor sought for Sheffield Community Stadium
7 February 2022
NAMING SPONSOR SOUGHT FOR SHEFFIELD COMMUNITY STADIUM
Developers of the new Community Stadium in Sheffield are seeking a naming rights sponsor for the venue.
Sage take naming rights to NewcastleGateshead arena
27 January 2022
SAGE TAKE NAMING RIGHTS TO NEWCASTLEGATESHEAD ARENA
NewcastleGateshead Quays arena and conference centre development will be known as The Sage when it opens in 2024.
Hull KR stadium lands new naming rights deal
19 January 2022
HULL KR STADIUM LANDS NEW NAMING RIGHTS DEAL
English Rugby League club Hull Kingston Rovers have announced Sewell Group as stadium naming rights partner from 2022.
Eco-Power name Doncaster Rovers’ stadium
14 December 2021
ECO-POWER NAME DONCASTER ROVERS’ STADIUM
EFL League One club Doncaster Rovers’ home ground will have a new name from December 27 when it will become known as the Eco-Power Stadium.
Stadium Australia becomes Accor Stadium
30 November 2021
STADIUM AUSTRALIA BECOMES ACCOR STADIUM
Hotel group Accor has won the naming rights for Stadium Australia, with the iconic venue in Sydney Olympic Park to be known as Accor Stadium.
Nokia takes naming rights to Finland’s Tampere Arena
19 November 2021
NOKIA TAKES NAMING RIGHTS TO FINLAND’S TAMPERE ARENA
Nokia and Tampere Deck Arena have today signed a landmark 5-year naming rights partnership, with an option to extend for an additional five years. 
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PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.

PSAM Presents... PitchTecConcept from Hemming Group Video on Vimeo.

The interview covers:

Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with

The key reasons for Yves launching PitchTecConcept

Common mistakes often made with playing surface management

The steps he offers as a bridge between the industry and the end user

Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface